Value-based care success: 4 tips from a CMO

Four rules for smarter workflows: Insights from Dr. Candace Fugate, CMO of Trusted Doctors
Clinical Operations Patient Experience RCM Staffing Value-Based Care

When Dr. Candace Fugate, pediatrician and Chief Medical Officer of Trusted Doctors, opened her recent talk, she posed a question every medical leader should be asking:

โ€œAre you meeting your quality goals as efficiently as possible?โ€

Itโ€™s a simple question with profound implicationsโ€”because in todayโ€™s healthcare environment, efficiency isnโ€™t just about productivity. Itโ€™s about aligning your workflows, your reimbursement models and your mission so that quality care and financial performance move in tandem.

The money youโ€™re leaving on the table

Dr. Fugate didnโ€™t hesitate to connect quality metrics to financial outcomes.

โ€œIf youโ€™re not doing SDOH screening,โ€ she said, โ€œyouโ€™re leaving money on the table. The executive at CareFirst? Heโ€™s out buying cars with the money youโ€™re not getting paid.โ€

Her message was clear: workflows that ignore opportunities for value-based reimbursement arenโ€™t just inefficientโ€”theyโ€™re costly. To evaluate those workflows effectively, Dr. Fugate uses four guiding rules.

Rule #1: Volume pays

โ€œVolume is the most impactful driver of your bottom line,โ€ Dr. Fugate explained. โ€œIf I can help each of our four locations see just one more patient per day, thatโ€™s $200,000 more per year.โ€

Every workflow should make it easierโ€”not harderโ€”to serve more patients. Value-based care, when implemented strategically, can actually increase volume.

โ€œADHD recalls, well visits, vaccine remindersโ€”they all drive patient volume,โ€ she said. โ€œAnd that volume drives revenue.โ€

The principle holds true for every specialty: proactive patient engagement, recall programs and preventive outreach boost both outcomes and revenue.

Rule #2: Does it serve the mission?

Every organization has a mission, and for Dr. Fugate, that mission is simple: take care of people.

โ€œVaccines do that. Vaccines are good. Measles? Bad. No debate,โ€ she said with a smile.

Whether you care for children, manage chronic disease, or perform complex procedures, the guiding question remains the same: Does this workflow help us fulfill our mission of delivering better care?

If not, itโ€™s time to redesign it.

Rule #3: Protect the “golden time”

The โ€œgolden time,โ€ Dr. Fugate emphasized, is the face-to-face interaction between provider and patientโ€”the only place where real change happens.

โ€œItโ€™s not in the waiting room, no matter how nice your fish tank is,โ€ she quipped.

When used well, technology enhances that time instead of eroding it. Digital questionnaires completed before a visit, for example, can equip providers with vital context before they walk into the exam room.

โ€œI ask my providers how they feel about screeners,โ€ she said. โ€œThey tell me, โ€˜It lets me know what Iโ€™m walking into.โ€™ That matters. If you know before entering the room that a patient screens positive for depression, you can act on it. If you find out afterward? Itโ€™s too late.โ€

Rule #4: Don’t fall for the sunk cost fallacy

Dr. Fugate cautioned against clinging to outdated systems simply because youโ€™ve already invested in them.

โ€œJust because you paid for something doesnโ€™t mean you should keep using it,โ€ she said. โ€œItโ€™s like watching a terrible movie all the way through just because you spent $10 on the ticket.โ€

She illustrated the point with a vivid metaphor: two cavemen dragging a cart of coal. Someone offers them a wheel, but they refuse. โ€œWe already paid for this cart.โ€

โ€œThe cost is gone. The contract is signed,โ€ she said. โ€œSo ask yourself: What change could increase your revenue without dramatically increasing your costs? Thatโ€™s the mindset we need moving forward.โ€

The takeaway

Dr. Fugateโ€™s message applies across all specialties: lasting success in value-based care requires both clinical insight and operational courage.

To thrive, practices should continually ask:

  • Does this workflow help us serve more patients?
  • Does it align with our mission of better care?
  • Does it protect provider-patient interaction?
  • And are we brave enough to move on from what no longer works?

Efficiency isnโ€™t about doing moreโ€”itโ€™s about doing what matters, better.


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