At Phreesia, we believe everyone should be in charge of their health information—we’ve built our platform of personalized health content on a foundation of privacy and consent. Viewing content is optional, patients can revoke their authorization at any time, and Phreesia never sells patient data.
We believe that patients who are better informed are more activated in their care. We’re incredibly proud that the relevant, high-quality health information we present to patients—with their consent, and only after they’ve completed their check-in—leads to better health outcomes like increased rates of diagnosis, treatment for chronic disease, preventive screenings and vaccinations, and improvements in symptoms and quality of life.
We partner with life sciences companies, advocacy groups, public health associations, health insurance companies and other organizations to show patients personalized content about treatments or therapies, specific diseases or conditions, or other general health topics. Our goal is to help patients have more informed conversations and make decisions about their care.
52%
likely to discuss Alzheimer's with their doctor after seeing a public service announcement
78%
of women likely to discuss breast cancer screening after seeing a message about risks
87%
likely to talk to their doctor about managing high blood pressure
234%
more likely to get screened for lung cancer after seeing a campaign (patients 50–80 with a smoking history)
2 in 3
likely to discuss a condition with their provider after condition-specific point-of-care messaging
Click the thumbnail images below to view a few examples of the educational health information that patients may see on our platform.
How the optional HIPAA authorization works during a typical check-in.
The patient completes the check-in process and is presented with an optional HIPAA authorization. If they accept, Phreesia may use their data to show them personalized health information.
Declining has no impact on the visit—the check-in session simply ends, and the patient meets with their provider as planned. There are no negative repercussions, ever.
If the patient accepts, they see a transition screen confirming their check-in is complete—and that anything that follows is optional, personalized health content.
The patient may see a message—but only if personalized content relevant to them is available. Not every patient sees content.
Authorization accepted or declined, the patient meets with their provider exactly as scheduled. The choice never affects their care.
Phreesia does not sell patient data.
When patients consent to see relevant health information, we want them to know that their data doesn’t leave our platform. The only instance when any information is shared with a sponsor is when a piece of content gives the user the option to request additional information from the sponsor, such as materials about a particular medication or a support program. In that case, the user is shown an explanation of what specific, personal data they would be sharing—such as name and email address—and they are asked to provide an additional consent of their intent to share this limited information. If they do, that limited information—and nothing else—is shared with the sponsor.
We don’t allow any third-party cookies, tags or trackers to be placed in the content on our platform. When patients view content on the Phreesia platform, it’s private, and it won’t follow them around the internet or be merged with other advertising data.
Physicians are able to see the content their patients may see in aggregate, but they don’t know which patients have seen which specific content.
If patients don’t sign the HIPAA authorization, it has no impact on their visit. There are no negative repercussions. If a patient declines, their check-in platform session ends.
Patients can revoke their authorization at any time by emailing privacy@phreesia.com.
Not every patient sees content. If a patient declines the HIPAA authorization, they do not receive any content.
Read our Platform Privacy Policy to learn how we protect and secure data.
Read our Platform Privacy Policy and Content Policy.
“Phreesia saved my life. After viewing health content on its platform during check-in, I decided to ask my doctor about a potential treatment for some issues I was experiencing. My doctor ran some tests that showed I had a severe medical condition, and I ended up having an operation that pretty much saved my life. The content Phreesia presented helped me ask the right questions to get the care I needed.”
“We are so grateful for the opportunity to reach audiences directly through our partnership with Phreesia and their incredible network of patient care touch points. It’s through collaborations like these that we are able to extend our impact and equip people to make informed decisions for their health.”
“Since introducing Phreesia’s DPE platform, patients are more proactive in initiating conversations with their provider about their treatment options. When our patients have more information about a potential care option relevant to what they need, it creates more engaging conversations during their visit.”
