Healthcare’s digital transformation: Why it matters

By embracing healthcare technology, providers can engage patients in their care and deliver the flexible, convenient experience they want.
Infographic Patient Experience

As consumer-facing technologies take off, patients are increasingly shopping for healthcare experiences that align with their digital behaviors and preferences.

To attract and retain those patients, providers need to offer the modern, convenient features they’re accustomed to using elsewhere.

View the infographic below to learn how embracing technology can help healthcare organizations stay ahead of the competition, meet patients’ needs and engage them in their care.

Click the image to view the full-sized infographic.

Healthcare’s digital transformation: Why it matters

Patients expect flexibility in every aspect of their lives—including in how they manage their healthcare needs. But as they increasingly shop for their care and competition heats up, how can healthcare organizations deliver the modern, convenient experience that patients are looking for?

The simple answer: Embrace technology. A recent Phreesia survey of 4,000+ patients found that most of them expect digital ways to check in, book appointments, make payments and communicate with their healthcare providers, and organizations that don’t offer those features risk losing patients to their competitors.

Patients are comfortable with healthcare technology…

  • 86% feel comfortable using technology to manage their healthcare needs

…and most would use online tools in 2022, if given the option.

  • 84% would likely book appointments online, if given the option
  • 82% would likely reschedule appointments online, if given the option
  • 70% would likely make payments online, if given the option

That presents an opportunity for forward-thinking provider groups, since many patients consider digital options a “must-have” when choosing a doctor.

When choosing a doctor, patients say these features are a must-have:

  • 41%: Ability to communicate with my doctor’s office via text message or email
  • 36%: Ability to schedule, reschedule and confirm appointments online
  • 29%: Ability to check in for my appointments online
  • 22%: Ability to make payments digitally

Patients also enjoy using contactless digital tools to communicate with their providers.

How would you most like to communicate with your doctor’s office?

  • 65%: Phone calls
  • 55%: Text messages
  • 46%: Patient portal
  • 40%: Emails
  • 2%: Other

And when it’s time for their appointment, they prefer to see doctors who offer both in-person and virtual visits.

Do you prefer to see a doctor that offers both in-person and virtual appointments?

  • 39%: Yes, very much
  • 31%: Yes, somewhat
  • 30%: No

70% of patients say they prefer to see doctors that offer both in-person and virtual appointments.

In summary…

Patients’ healthcare expectations have radically evolved—and there’s no going back. From scheduling and check-in to the exam room and beyond, patients expect access to the same digital conveniences they’re accustomed to using in other industries.

By leaning into that shift and embracing consumer-centric digital tools, healthcare organizations can build a sustainable model that attracts and retains patients, engages them in their care and delivers the flexible, convenient experience they want.

Ready to get started? Learn how Phreesia’s digital intake platform can help you modernize your workflows, maximize efficiency and improve the patient experience. Learn more