HIT Thought Leader Bill Conroy Joins Phreesia Board of Directors

Data highlights trends in sources of new patients for medical practices

New York, N.Y.— February 23, 2012—Technology industry veteran Bill Conroy has joined the board of Phreesia, the patient check-in company. Conroy’s leadership and exposure to the healthcare technology industry will be an invaluable resource as the company expands its national footprint and continues to deliver innovative solutions to help medical practices increase cash flow and save staff time.

“Phreesia is thrilled to welcome Bill to our board. We have great respect for Bill’s deep knowledge of the IT market and his proven track record in corporate strategy and operations,” says Phreesia CEO Chaim Indig. “Bill is coming onboard at a very exciting time at Phreesia. 2011 was a big growth year for us, and as we continue to innovate and help practices increase their bottom line, we remain on the leading edge of the market and continue to grow at a rapid rate.”

Conroy is a longtime IT executive with broad exposure to the healthcare industry. At Initiate Systems, Inc., an international leader in data management solutions, Conroy served for eight years as the CEO, president and member of the board of directors, until he led the sale of the company to IBM in March 2010. During Conroy’s tenure, Initiate’s revenue grew 700 percent, with a compound annual growth rate of 50 percent, and in 2009, he was awarded the “CEO of the Year” award from the Illinois Technology Association in recognition of his achievements at the company. Conroy has held leadership positions at Click Commerce, Tenfold Corporation and Oracle Corporation, and sits on several boards, including Prognosis Health Information Systems, Inc., a leading provider of electronic health records to critical access and community hospitals.

“Phreesia is applying critical technology just where medical practices need it most, and it’s changing the way they operate,” Conroy says. “The company is continuing to innovate at a rapid pace and expand upon its core functionality, and I’m excited to be a part of this wave of change in the healthcare industry. Phreesia is revolutionizing the patient experience, and is making a measurable impact on the health of both medical practices and their patients.”

Phreesia remains at the forefront of the healthcare technology industry as it continues to find innovative solutions to improve practices’ bottom lines and engage patients to enhance clinical outcomes. Recently, Phreesia unveiled a series of automated clinical risk assessments, which help clinicians screen all patients properly and ensure that CPT-coded events are completed, documented and fully reimbursed. The company also released a new payment application, the SmartPay Package, which maximizes cash flow both inside and outside of the office. Phreesia continues to drive innovation in payment management with a new application slated for later this year that will help practices and patients manage high-deductible health plans. Phreesia will leverage Conroy’s business acumen, insight and leadership experience as it continues to build upon its offerings and broaden its national footprint.


Maureen McKinney