MyOBGYN supports rapid growth with Phreesia’s custom logic

The problem

“The phone was ringing off the hook.”

That’s how Practice Manager Liz Galvan described the day-to-day routine at MyOBGYN. The practice had just one staff member handling calls, and the phone line was constantly clogged with new-appointment requests.

Despite the ceaseless demand for care, MyOBGYN still struggled to quickly fill new providers’ schedules. The practice needed a dual-purpose solution—one that would improve clinician utilization and make it easier for patients to book a visit.

The solution

After exploring several potential solutions, MyOBGYN chose to implement Phreesia.

Phreesia lets patients self-schedule a visit anytime, anywhere—even after business hours—and automatically backfills open slots when a patient cancels their appointment. Phreesia also helps MyOBGYN improve clinician utilization by informing patients whenever a new provider joins the practice.

The Phreesia difference

After implementing Phreesia, MyOBGYN’s staff felt immediate relief. Patients can self-schedule a visit from the practice’s website—and whenever someone cancels, Phreesia automatically texts a list of clinically relevant patients to fill the open slot.

Recently, MyOBGYN had a new provider join the team. The practice used Phreesia’s customizable messaging templates to introduce her to patients, along with a link to schedule an appointment.

“Her schedule was literally full within the first week,” says Liz Galvan, Practice Manager. “I sent the campaign, opened the Appointments Hub and just watched the appointments roll in. It was incredible.”