Winona Health uses Phreesia to increase collections and revenue

The problem

Collecting patient payments had long been a struggle for Winona Health. Its collections vendor only chased down large balances, and the health system’s staff did not enjoy asking patients to pay upfront.

In addition, Winona Health’s eligibility and benefits verification process was cumbersome. Its insurance claims were prone to data-entry errors, which made it difficult for staff to reliably educate patients about their financial responsibility.

The solution

In 2020, when Winona Health’s leaders saw an opportunity to increase collections, reduce data-entry errors and minimize overhead costs through technology, they turned to Phreesia.

Phreesia’s revenue-cycle tools empower Winona Health to collect copays and balances, streamline eligibility checks, minimize vendor fees and give patients greater visibility into what they owe.

The Phreesia difference

After implementing Phreesia, Winona Health’s time-of-service collections skyrocketed. Now, patients can view their copay during pre-visit registration and make a payment before they arrive, all without staff intervention.

From there, Winona Health expanded its use of Phreesia to include balance collections. The organization also began using Phreesia’s automated collections tool, which “paid for itself within the first month,” says Audrey Ceplecha, Director, Revenue Cycle at Winona Health.